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Brands are different types of PriTickets, with different designs and shapes for every corresponding outfit. Each idol uses their own preferred brand. Each brand is based on an idol type - Lovely, Pop, Cool, Natural, Celeb or Premium. There are also some coords that are brandless, and they are listed here.
In the actual performances, brands majorly affect the game play with different kinds of Making Dramas.
Dreaming Girl is a Premium type brand. It's exclusive to physical promotional products and is not a favored brand. A feminine brand that makes use of unique motif to create gorgeous outfits.
Shion Todo's preferred brand. It is a Cool type brand. It incorporates many bat, chain, or punk motifs in its designs.
Mikan Shiratama's preferred brand. It is a Lovely type brand that includes girly ornaments like wings, hearts, lace, and ribbons.
Fuwari Midorikaze's preferred brand. It is a Natural type brand and the first to be in the PriPara universe. It uses many flowers and leaves in their natural looking designs.
Ajimi Kiki's preferred brand. It is a Pop type brand and the second spin-off brand. It's unique outfits incorporates art and various crafting techniques to create its designs.
Hibiki Shikyoin's preferred brand. It is a Celeb type brand with a regal girl or Prince motif.
A brand created by Aroma Kurosu. It is a cool type with cuteness added to the original dark motif from Holic Trick Classic.
Pepper Taiyou's preferred brand. It is a natural-type brand with fur and animal patterns in the fabric, along with a cat motif.
Yui Yumekawa's preferred brand. A brand created by Yui. It is a lovely-type brand.
Nino Nijiro's preferred brand. It is a pop-type brand.
Michiru Kouda's preferred brand. A brand created by Aroma Kurosu. It is a cool-type brand.
Shuuka Hanazono's preferred brand. It is a celeb-type brand.
It is a lovely-type brand.
The following brands, despite having coords worn in the show, don't have a Making Drama effect, and can only do Let's Go PriPara.
Is a clothing brand that contains clothing which was used in the Pretty Rhythm series. Some clothes in the PriPara world are just recolorments of coords used in Pretty Rhythm. This brand produces Lovely type coords.
Is an in-game only brand. Its type is unknown but it features a feminine, pink and black theme, and it does not have a main user.
This was a collaboration with another game of the same name. It is a Premium and Cool type brand, and it has released only three coords.
- PriPara's version of the fashion elements are combinations of the previous six fashion elements from the Pretty Rhythm series. Lovely and Feminine clothing are placed into the "Lovely" category, Pop and Ethnic clothing are placed into the "Pop" category, and Cool and Sexy are placed into the "Cool" category.
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